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Salespeople that get results know how to...
tune into their client's wavelength
build trust
meet the TWO levels of client's needs - both professional AND personal - in order to establish a long-term sales relationship
Integro has a logical system to help your salespeople "tune into your client's wavelength," to help build trust. This is what Integro calls "Perceptive Selling"
Difficult customers? Our research indicates that in 80% of cases where the customer was seen as "difficult" and where the salesperson was unsuccessful, it was because the customer's behavioural style was opposite to that of the salesperson.
Product knowledge and sales techniques are not the answer. The answer lies in ensuring your sales team acquire people skills - the ability to recognise different behavioural styles and use these skills in securing the sale.
Imagine the impact on your sales if your sales team were converting only half of these "difficult" customers.